Shouting into the wind

Posted By: Netcelerate

Published: December 08, 2016 20:11


Regardless of what many of the sardonic economist crowds have to say about it, E-commerce sites on the internet are not going away anytime soon. And if you are one of the folks who runs one of these little beauties, you no doubt have, at one time or another, considered getting a phone system for your business.

It’s a pretty common predicament, to be sure. Since most all manner of communication between you and your clients can be done online, many E-commerce owners feel torn over whether or not they should install a business phone system when email should suffice, dang it!

We respectfully disagree. And here’s some reasons why:

Customer information

You can go back and forth on an email chain for days and still not learn as much about a person as you would in a ten-minute phone conversation. And while it’s not as good as face-to-face interactions, talking on the phone trumps email every time. Gaining insight into who your customers are, their likes and dislikes, and what they actually want out of your company is something that’s just harder to glean from an email chain. Not to mention, it allows a trained sales associate to be able to maneuver many prospective clients into higher sales, which helps everyone.

Speed of Service

Online shopping has become as big as it has because people love the speed, the convenience, and versatility of shopping in the online world. Being able to avoid long lines, crazy store hours, and overall cranky-pants attitudes is quite attractive. However, what if something goes wrong? This is when email tends not to cut it. People like to be able to have actual conversations with other people when things go wrong. And it’s hard to do that with a keyboard. UNLESS YOU TYPE LIKE THIS!!!!!


While the attitude might seem a little bit outdated, there is something to the idea that “real” businesses have phone numbers. It lends a certain level of credibility and integrity to any business when people know that they can talk to an actual human being when they want to. After all, in this new economy, trustworthiness is greater than convenience.

Final thoughts

As much as we’d all like to believe it, email is no longer enough. In the early days of the internet, a business could likely exist entirely without a phone line, depending on the novelty alone to power their customers through. Nowadays, though, your people want to talk. And with the myriad of options available to any business from their Hosted PBX provider, there’s really no reason not to have a phone system. At least, not in this new economy. No matter whether you have fifty customers or fifty thousand, having at least one working phone line is much more of a necessity than a luxury.


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